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STRATEGY: WHAT MAKES IT WORK FOR YOUR GOALS

STRATEGY: WHAT MAKES IT WORK FOR YOUR GOALS

When you say goals, people usually want to strategize. People love giving advice! But when it comes to our own strategies, we can struggle with the hazy concept.  In this series of blog posts, we’ll talk about finishing the year strong, with insights and techniques...

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GOAL-SETTING ESSENTIAL: TAKE CHARGE AND LET GO OF CONTROL

GOAL-SETTING ESSENTIAL: TAKE CHARGE AND LET GO OF CONTROL

Goal-setting is always a hot topic no matter what time of year. Don’t wait for 2020. You can go ahead and steer yourself toward a strong finish now. Take charge! And that means taking a look at the changes you can make for the rest of the year and continue to the...

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CLARITY BEFORE GOAL-SETTING: WHAT DO YOU WANT?

CLARITY BEFORE GOAL-SETTING: WHAT DO YOU WANT?

It’s that time of year when everyone’s thinking of goal-setting for the coming year. Goals give you structure and help you strategize. Winging it is not an option! You don’t have to wait until the new year-- you can start a new chapter and a better start right now! ...

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THE 5 ESSENTIALS OF A GOOD VIDEO

THE 5 ESSENTIALS OF A GOOD VIDEO

When you create your videos for your business, following a proven format can take away a lot of the pressure you feel about writing your script and wanting your audience to genuinely like and get value from your video. Every video should have a mix of all these...

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5 SOLID IDEAS OF GOOD STUFF TO SHARE ON VIDEO

5 SOLID IDEAS OF GOOD STUFF TO SHARE ON VIDEO

The best videos share something about your expertise. As a lawyer, that would mean talking about answers to your frequently asked questions, or perhaps discussing your processes so that your potential clients know how you do what you do, and make the conclusion that...

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LIGHTS, CAMERA, AUDIO: HOW TO GET STARTED WITH VIDEO

LIGHTS, CAMERA, AUDIO: HOW TO GET STARTED WITH VIDEO

All you really need to get started with video are good lighting, a steady camera, and a mic. Everything else are just details. Your message is what matters.  You can get natural light easily by shooting your video near a window at the right time of day. And of course,...

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ARE YOU MISSING OUT? WHY YOU SHOULD START USING VIDEO TODAY

ARE YOU MISSING OUT? WHY YOU SHOULD START USING VIDEO TODAY

Video is a great marketing tool for any business, but especially for lawyers, coaches, and other experts and professionals who provide services to their clients. It shows your audience your personality. It touches them on a personal level, and they get to like you and...

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TRUST ACCOUNTING RULES AND KEY CONCEPTS

TRUST ACCOUNTING RULES AND KEY CONCEPTS

Trust accounting is one of the top challenges for lawyers. Especially solo and small firms that don’t have accounting and bookkeeping departments. This is the second blog in this series where Tom Boyle of Trust Books gives us essential pointers on trust accounting....

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TRUST ACCOUNTING 101

TRUST ACCOUNTING 101

Many of you have mentioned that trust accounts are something you struggle with in your law firm. How do you reconcile each month? What are the rules and key concepts of trust accounting?  Many of you know I’m affiliated with Bench. I'm always talking about Bench, but...

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THE LEAD CONVERSION FLOW: INTAKE, PAYMENTS, REFERRALS

THE LEAD CONVERSION FLOW: INTAKE, PAYMENTS, REFERRALS

Almost everything on the business side of your law firm is part of lead conversion.  We handle them piece by piece. Marketing is a piece, the lead capture - answering the phones, getting them to answer forms, every contact method discussed in the previous blog posts...

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