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More than marketing yourself as a lawyer, have you branded yourself as an expert? I am willing to bet that you have not. I can already hear you telling me, “Ally, we’re lawyers. We’re expected to be experts in the area of law we practice.” Yes, of course. But let me...

We’re lawyers. We’ve been trained to be impartial and unbiased, until we’re on a specific side, of course. Because we know the law, we know how tricky it can be to pick sides, to take a stand. Celebrity lawyers often advise their celebrity clients to be neutral, to...

Think of your favorite brands. You have a go-to brand for skincare, for your kitchen appliances, and for your electronics. You want your clients and prospects to think the same about you: when it comes to immigration law/family law/car accidents/probate law or...

I’m all about building your brand. It’s more than just establishing your logo and slogan. That’s just the barest minimum of being identifiable across your marketing materials.  But what makes you memorable to your audience? And what attracts them to you in the first...

Working remotely means your team needs to be more efficient than ever. In the previous blogs, I’ve talked to you about continuing to hire and the need to delegate. You need it to keep growing and keep serving new clients.  If you have new hires or new clients, they’re...

With remote teams and digital collaboration, consistency is even more important to your business’ success. It’s just not for your clients’, but for your team’s and for your firm’s efficiency too.  As a law firm, we do a lot of case assembly, of course. The case...

In my last blog, I talked about something really important: I told you to not stop delegating. Continue focusing on your clients and growth, and let your team of professionals take care of the rest.  If you keep delegating tasks, and if you play your cards right with...

Because of the pandemic, you probably find yourself with more time on your hands. Or perhaps it’s the opposite-- you have even more on your to-do list! You’re working from home, and home life is bleeding into your work life.  I’m here to tell you something important--...

Ask for the sale! This is the most basic principle of converting your prospects. Turn that consultation into a secured client by asking for the sale. That’s it. It’s that simple.  I used to play it really differently. I would address their objections, explain this or...

You will always face objections when you ask for the sale. That’s a part of it. Sometimes the client is just as eager to start as you are. But more often, the client has concerns that first need to be addressed.  This is where I see lawyers fall apart. But you...