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DEMYSTIFYING WEBINARS: ENGAGE AND ATTRACT YOUR AUDIENCE

DEMYSTIFYING WEBINARS: ENGAGE AND ATTRACT YOUR AUDIENCE

A webinar is like an ebook: your webinar has evergreen ROI and you only create it once! It serves your sales funnel in giving your leads a strong push toward signing up with you or hiring you because a webinar has your voice, your face, and a demonstration of your...

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GENERATING EBOOKS FROM CONTENT YOU ALREADY HAVE

GENERATING EBOOKS FROM CONTENT YOU ALREADY HAVE

An ebook is an important cog in your marketing machine. In your sales funnel, it works double duty as a lead magnet and as part of the process that consistently and effectively nudges your leads toward becoming clients.   In this series on Advanced Marketing, you’ll...

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SALES FUNNELS 101: TOOLS FOR ADVANCED MARKETING

SALES FUNNELS 101: TOOLS FOR ADVANCED MARKETING

In this series on Advanced Marketing, you’ll be in good hands with my marketing manager, Jean Ginzburg. We’ll talk about sales funnels and the content you can use in them to nudge your audience toward signing up with your firm: books and webinars.  When we say, “sales...

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SALES FUNNELS 101: HOW TO MAKE IT WORK FOR YOUR LAW FIRM

SALES FUNNELS 101: HOW TO MAKE IT WORK FOR YOUR LAW FIRM

Sales funnels are exactly that - they funnel your audience toward one goal: a sale. On the way to the sale, your audiences can also become warmer leads by signing up for your newsletter, a lead magnet, or other content, giving you even more knowledge on what they need...

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TASKS TO DELEGATE TO STREAMLINE YOUR LAW FIRM

TASKS TO DELEGATE TO STREAMLINE YOUR LAW FIRM

Lawyers were and continue to be a little slow to catch up with anything virtual. I've been slow myself-- I still am! But once you think creatively and out of the box, there's so much you can do virtually.  99% of it all can be done in front of a computer, anywhere in...

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HIRING YOUR VIRTUAL ASSISTANT

HIRING YOUR VIRTUAL ASSISTANT

The virtual side of your law firm is everything you do digitally! It is also a means to transform your firm. It’s called digital transformation. All the streamlining I’ve done for my firm has been digital and virtual. You need it, and you don’t need to be afraid of...

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LESSEN DISTRACTIONS AND MAXIMIZE YOUR DAYS

LESSEN DISTRACTIONS AND MAXIMIZE YOUR DAYS

Do you work nights and weekends without any time off? If so, it is time for you to take a break. I know that within the legal profession it is a badge of honor that people wear to tell you how many hours they are working a week, how many hours they're working a day....

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HOW TO HANDLE YOUR HATERS

HOW TO HANDLE YOUR HATERS

Do you have haters? Have you gotten negative online reviews? Have you gotten negative things written about you online in a Facebook group or somewhere else, and you're feeling down? I understand you're feeling stressed. You're feeling like you don't know what to do...

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STEPPING OFF THE DEBT HAMSTER WHEEL

STEPPING OFF THE DEBT HAMSTER WHEEL

This blog post is part 4 of a series on Managing Your Finances and Becoming Your Own CFO, featuring insights from my financial planner, Angela Moore. These blogs will show you exactly why I love her. You can find her at ModernMoneyAdvisor.com, @modernmoney305 on...

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HOW SILENCE IS A GREAT TOOL

HOW SILENCE IS A GREAT TOOL

There is a great tool that all of us have available to us and that we underutilize, and that is silence. How many times have you been quoting a client a fee and you feel a little bit of pushback? They are saying that they can't afford it and you're starting to feel...

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