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Customer service is now more important than ever before. The pandemic sped up the shift of many services to the digital space. More and more law firms are slowly but steadily adapting to digital forms of transactions and client communication.  That said, you don’t...

You only have one chance to make a good first impression. I think many of us don't think about this as much as we should. We're simply confident that we can show our expertise in the legal side of things since we're lawyers. But the truth is, your prospects and...

Excellent customer service can really boost your business and as such should be one of your main goals. To deliver great customer service, remote teams need to be cohesive even if they never see each other. Have you hired more people since quarantine? Or perhaps you...

More than marketing yourself as a lawyer, have you branded yourself as an expert? I am willing to bet that you have not. I can already hear you telling me, “Ally, we’re lawyers. We’re expected to be experts in the area of law we practice.” Yes, of course. But let me...

We’re lawyers. We’ve been trained to be impartial and unbiased, until we’re on a specific side, of course. Because we know the law, we know how tricky it can be to pick sides, to take a stand. Celebrity lawyers often advise their celebrity clients to be neutral, to...

Think of your favorite brands. You have a go-to brand for skincare, for your kitchen appliances, and for your electronics. You want your clients and prospects to think the same about you: when it comes to immigration law/family law/car accidents/probate law or...

I’m all about building your brand. It’s more than just establishing your logo and slogan. That’s just the barest minimum of being identifiable across your marketing materials.  But what makes you memorable to your audience? And what attracts them to you in the first...

Working remotely means your team needs to be more efficient than ever. In the previous blogs, I’ve talked to you about continuing to hire and the need to delegate. You need it to keep growing and keep serving new clients.  If you have new hires or new clients, they’re...