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HAVE YOU BRANDED YOURSELF AS AN EXPERT? YOU SHOULD!

HAVE YOU BRANDED YOURSELF AS AN EXPERT? YOU SHOULD!

More than marketing yourself as a lawyer, have you branded yourself as an expert? I am willing to bet that you have not. I can already hear you telling me, “Ally, we’re lawyers. We’re expected to be experts in the area of law we practice.” Yes, of course. But let me...

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MAKE YOUR BRAND MEMORABLE: DO YOU TAKE A STAND?

MAKE YOUR BRAND MEMORABLE: DO YOU TAKE A STAND?

We’re lawyers. We’ve been trained to be impartial and unbiased, until we’re on a specific side, of course. Because we know the law, we know how tricky it can be to pick sides, to take a stand. Celebrity lawyers often advise their celebrity clients to be neutral, to...

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HOW TO BUILD A CONSISTENT AND COHESIVE BRAND

HOW TO BUILD A CONSISTENT AND COHESIVE BRAND

Think of your favorite brands. You have a go-to brand for skincare, for your kitchen appliances, and for your electronics. You want your clients and prospects to think the same about you: when it comes to immigration law/family law/car accidents/probate law or...

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HAVE YOU ESTABLISHED YOUR PERSONAL BRAND?

HAVE YOU ESTABLISHED YOUR PERSONAL BRAND?

I’m all about building your brand. It’s more than just establishing your logo and slogan. That’s just the barest minimum of being identifiable across your marketing materials.  But what makes you memorable to your audience? And what attracts them to you in the first...

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REMOTE WORK: IS YOUR FIRM USING FAQs?

REMOTE WORK: IS YOUR FIRM USING FAQs?

Working remotely means your team needs to be more efficient than ever. In the previous blogs, I’ve talked to you about continuing to hire and the need to delegate. You need it to keep growing and keep serving new clients.  If you have new hires or new clients, they’re...

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CONSISTENCY: RUN YOUR FIRM LIKE STARBUCKS

CONSISTENCY: RUN YOUR FIRM LIKE STARBUCKS

With remote teams and digital collaboration, consistency is even more important to your business’ success. It’s just not for your clients’, but for your team’s and for your firm’s efficiency too.  As a law firm, we do a lot of case assembly, of course. The case...

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HOW TO ONBOARD NEW STAFF IN THE TIME OF COVID-19

HOW TO ONBOARD NEW STAFF IN THE TIME OF COVID-19

In my last blog, I talked about something really important: I told you to not stop delegating. Continue focusing on your clients and growth, and let your team of professionals take care of the rest.  If you keep delegating tasks, and if you play your cards right with...

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DON’T STOP DELEGATING

DON’T STOP DELEGATING

Because of the pandemic, you probably find yourself with more time on your hands. Or perhaps it’s the opposite-- you have even more on your to-do list! You’re working from home, and home life is bleeding into your work life.  I’m here to tell you something important--...

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HOW TO ASK FOR THE SALE AND NAIL IT EVERY TIME

HOW TO ASK FOR THE SALE AND NAIL IT EVERY TIME

Ask for the sale! This is the most basic principle of converting your prospects. Turn that consultation into a secured client by asking for the sale. That’s it. It’s that simple.  I used to play it really differently. I would address their objections, explain this or...

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ASKING FOR THE SALE: HOW TO HANDLE OBJECTIONS

ASKING FOR THE SALE: HOW TO HANDLE OBJECTIONS

You will always face objections when you ask for the sale. That’s a part of it. Sometimes the client is just as eager to start as you are. But more often, the client has concerns that first need to be addressed.  This is where I see lawyers fall apart. But you...

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