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THIS ONE THING CAN MAKE YOU LOOK MORE PROFESSIONAL
There's one small thing that every small business owner can do to make their businesses look more professional. I know how it is running a small business, it seems like there is always something more to do, and we always want to provide a great client experience. We...
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HOW TO MANAGE YOUR SALARY AND PAYROLL
When it comes to the financial overhaul of your law firm, the profit margin is top of mind. This is what you want to see: a profit means your law firm is bringing in money. Your profit margin is your revenue, what’s left after the necessary expenses. The necessary...
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THE JOURNEY (AND NOT THE DESTINATION) OF SUCCESS
Do you feel overwhelmed, or like you're never going to have this business thing figured out? Then I can tell you that you are not alone. We have this idea when it comes to business that we're not good enough because we don’t have it all figured out. I remember when I...
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WHAT TO EXPECT WHEN YOU FINANCIALLY OVERHAUL YOUR LAW FIRM
If you’re anything like me, you might have no idea what numbers to even look at when it comes to the finances of your business. I wasn’t keeping up with my books at all. I had no idea what a profit margin was, I didn’t pay myself a salary, I didn’t track anything in...
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STOPPING THESE 2 THINGS BROUGHT MORE POSITIVITY TO MY LIFE
Eliminating these two things from my life changed my life forever, and I want to tell you about them today. At first, you're probably going to say, “I don't want to stop doing those things!” But taking these two things out of my life, cursing and drinking, have rid my...
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THE FOUR NUMBERS YOU NEED TO KNOW IN YOUR LAW FIRM
Though we hoped to avoid ever doing math again by becoming attorneys, there are a few numbers that are critical to know in order to be the CEO of your law firm and run your firm like the business it is. Most solos are underearning and many are just barely scraping by....
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THE 3 LEVELS OF IDENTIFYING YOUR IDEAL TARGET MARKET
If you’re marketing to everyone, then you’re marketing to no one. You can’t serve everyone, and not everyone is the right client for you. You’re not the right lawyer for every person, so it’s essential to hone in on what type of client you want to go after and who you...
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THE FOUNDATION OF YOUR BRAND
For many of us, as attorneys, our primary goal is to grow our law firm. To accomplish this main goal, you may need to set some smaller goals to set yourself up for success. For example, let’s say you want to grow your law firm by 50 percent in 2019, or bring in more...
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BUILD YOUR BRAND IN 3 EASY STEPS
The word "branding" can elicit some less than stellar feelings, especially in this day and age of over-branding and over-marketing. However, a brand is an important way to convey our message clearly and concisely which in turn allows us to serve more clients. Not only...
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TOP 5 TIPS FOR YOUR FIRM’S SOCIAL MEDIA AND WEBSITE
Social media has transformed my practice. I have over 4,000 followers on Facebook and gain 30-50% of new business through my Facebook page each month. Here are my Top 5 Tips to make social media and your website work for your law firm: Tip 1: Find out where your Ideal...
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