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The best videos share something about your expertise. As a lawyer, that would mean talking about answers to your frequently asked questions, or perhaps discussing your processes so that your potential clients know how you do what you do, and make the conclusion that...

All you really need to get started with video are good lighting, a steady camera, and a mic. Everything else are just details. Your message is what matters.  You can get natural light easily by shooting your video near a window at the right time of day. And of course,...

Video is a great marketing tool for any business, but especially for lawyers, coaches, and other experts and professionals who provide services to their clients. It shows your audience your personality. It touches them on a personal level, and they get to like you and...

Trust accounting is one of the top challenges for lawyers. Especially solo and small firms that don’t have accounting and bookkeeping departments. This is the second blog in this series where Tom Boyle of Trust Books gives us essential pointers on trust accounting....

Many of you have mentioned that trust accounts are something you struggle with in your law firm. How do you reconcile each month? What are the rules and key concepts of trust accounting?  Many of you know I’m affiliated with Bench. I'm always talking about Bench, but...

Almost everything on the business side of your law firm is part of lead conversion.  We handle them piece by piece. Marketing is a piece, the lead capture - answering the phones, getting them to answer forms, every contact method discussed in the previous blog posts...

We’ve established that your firm can’t thrive and grow without streamlining your communications. It will always be a dilemma: your clients and prospects will always be demanding your attention, but at the same time, you will want to minimize these interruptions and...

The bulk of your time goes to communications. You’re a lawyer: clients have questions, potential clients have questions, and your continued success depends on your responsiveness.  Speaking of success, communications is your client capture, this is when your leads...

How much time are you spending on admin? How many interruptions do you allow and entertain every day? The average numbers might shock you. It shocked the heck out of me!  In these blog posts, I’ll share with you the best points of my talk about productivity and...

A webinar is like an ebook: your webinar has evergreen ROI and you only create it once! It serves your sales funnel in giving your leads a strong push toward signing up with you or hiring you because a webinar has your voice, your face, and a demonstration of your...