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5 SOLID IDEAS OF GOOD STUFF TO SHARE ON VIDEO

5 SOLID IDEAS OF GOOD STUFF TO SHARE ON VIDEO

The best videos share something about your expertise. As a lawyer, that would mean talking about answers to your frequently asked questions, or perhaps discussing your processes so that your potential clients know how you do what you do, and make the conclusion that...

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LIGHTS, CAMERA, AUDIO: HOW TO GET STARTED WITH VIDEO

LIGHTS, CAMERA, AUDIO: HOW TO GET STARTED WITH VIDEO

All you really need to get started with video are good lighting, a steady camera, and a mic. Everything else are just details. Your message is what matters.  You can get natural light easily by shooting your video near a window at the right time of day. And of course,...

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ARE YOU MISSING OUT? WHY YOU SHOULD START USING VIDEO TODAY

ARE YOU MISSING OUT? WHY YOU SHOULD START USING VIDEO TODAY

Video is a great marketing tool for any business, but especially for lawyers, coaches, and other experts and professionals who provide services to their clients. It shows your audience your personality. It touches them on a personal level, and they get to like you and...

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TRUST ACCOUNTING RULES AND KEY CONCEPTS

TRUST ACCOUNTING RULES AND KEY CONCEPTS

Trust accounting is one of the top challenges for lawyers. Especially solo and small firms that don’t have accounting and bookkeeping departments. This is the second blog in this series where Tom Boyle of Trust Books gives us essential pointers on trust accounting....

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TRUST ACCOUNTING 101

TRUST ACCOUNTING 101

Many of you have mentioned that trust accounts are something you struggle with in your law firm. How do you reconcile each month? What are the rules and key concepts of trust accounting?  Many of you know I’m affiliated with Bench. I'm always talking about Bench, but...

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THE LEAD CONVERSION FLOW: INTAKE, PAYMENTS, REFERRALS

THE LEAD CONVERSION FLOW: INTAKE, PAYMENTS, REFERRALS

Almost everything on the business side of your law firm is part of lead conversion.  We handle them piece by piece. Marketing is a piece, the lead capture - answering the phones, getting them to answer forms, every contact method discussed in the previous blog posts...

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HOW TO MAXIMIZE AND STREAMLINE COMMUNICATIONS

HOW TO MAXIMIZE AND STREAMLINE COMMUNICATIONS

We’ve established that your firm can’t thrive and grow without streamlining your communications. It will always be a dilemma: your clients and prospects will always be demanding your attention, but at the same time, you will want to minimize these interruptions and...

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THE IMPACT OF COMMUNICATION ON YOUR FIRM AND YOUR CLIENTS

THE IMPACT OF COMMUNICATION ON YOUR FIRM AND YOUR CLIENTS

The bulk of your time goes to communications. You’re a lawyer: clients have questions, potential clients have questions, and your continued success depends on your responsiveness.  Speaking of success, communications is your client capture, this is when your leads...

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DEMYSTIFYING WEBINARS: ENGAGE AND ATTRACT YOUR AUDIENCE

DEMYSTIFYING WEBINARS: ENGAGE AND ATTRACT YOUR AUDIENCE

A webinar is like an ebook: your webinar has evergreen ROI and you only create it once! It serves your sales funnel in giving your leads a strong push toward signing up with you or hiring you because a webinar has your voice, your face, and a demonstration of your...

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