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EMAIL MARKETING 101: WHAT SHOULD YOU SEND?

EMAIL MARKETING 101: WHAT SHOULD YOU SEND?

This is the real crux of email marketing: what should you send?  This is the question on the minds of most people entering the email or social media marketing sphere. My marketing manager, Jean Ginzburg and I are both fans of Gary Vaynerchuk. As it happens, both Jean...

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EMAILS 101: HOW TO GET EMAIL MARKETING TO WORK FOR YOU

EMAILS 101: HOW TO GET EMAIL MARKETING TO WORK FOR YOU

Email marketing is an easy way to get into the practice of marketing your business. Posting videos is still the top choice these days, but emails are also a powerful and important tool in your overall marketing arsenal.  As my marketing manager, Jean Ginzburg,...

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HOW TO MAKE CONVERSIONS DURING COVID-19

HOW TO MAKE CONVERSIONS DURING COVID-19

Your law firm is your business. You have to keep your business going, and to do so you need to make conversions. Even if your law firm can’t take in as many clients as you want because of the precautions in place against the spread of COVID-19, what are your other...

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5 MARKETING BASICS FOR MAXIMUM VISIBILITY

5 MARKETING BASICS FOR MAXIMUM VISIBILITY

Marketing basics are so important right now while we’re all feeling overwhelmed and anxious. These basics give you a solid foundation on what to do to successfully keep running your law firm, and more importantly, to keep getting new clients.  That’s what marketing is...

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MAXIMIZE YOUR PRODUCTIVITY WITH A VIRTUAL TEAM

MAXIMIZE YOUR PRODUCTIVITY WITH A VIRTUAL TEAM

More than ever, we need to delegate. Your law firm needs to survive, yes. YOU need to survive--more-so with your sanity intact. This means lessening the mental load of your having to think of everything, and maximizing your firm’s productivity with a virtual team. ...

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HOW TO MANAGE STRESS AND ANXIETY IN BUSINESS

HOW TO MANAGE STRESS AND ANXIETY IN BUSINESS

Entrepreneurs worldwide are facing an unprecedented challenge. While it’s normal to be fearful and anxious for your business, I know this has been terrible timing for so many. Some have chosen this year to establish or overhaul their law firm, while others have...

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HOW TO HELP YOUR LAW FIRM SURVIVE THE COVID-19 CRISIS

HOW TO HELP YOUR LAW FIRM SURVIVE THE COVID-19 CRISIS

The entire series of blogs for April was about leading your law firm past the COVID-19 crisis. This will pass. And as I’ve said before, your clients will continue to need you during this time. You can continue working. You can continue making money.  But again, don’t...

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THE RIGHT KIND OF MARKETING DURING COVID-19

THE RIGHT KIND OF MARKETING DURING COVID-19

Should you continue marketing? Should you be sharing news about the current events? Sure, you can do that -- after all you want to be helpful to your community. But guess what? They’re already getting their news and tips. Everyone is posting about the COVID-19...

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THE MINDSET YOU NEED DURING THE COVID-19 CRISIS

THE MINDSET YOU NEED DURING THE COVID-19 CRISIS

We are in quite a state right now in the United States, and worldwide. There is a lot of fear and anxiety. Many people are overwhelmed and riddled with uncertainty. In these next blogs, I’ll focus on the steps you can take for your firm to ensure you survive these...

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