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This is the real crux of email marketing: what should you send?  This is the question on the minds of most people entering the email or social media marketing sphere. My marketing manager, Jean Ginzburg and I are both fans of Gary Vaynerchuk. As it happens, both Jean...

Email marketing is an easy way to get into the practice of marketing your business. Posting videos is still the top choice these days, but emails are also a powerful and important tool in your overall marketing arsenal.  As my marketing manager, Jean Ginzburg,...

Your law firm is your business. You have to keep your business going, and to do so you need to make conversions. Even if your law firm can’t take in as many clients as you want because of the precautions in place against the spread of COVID-19, what are your other...

Marketing basics are so important right now while we’re all feeling overwhelmed and anxious. These basics give you a solid foundation on what to do to successfully keep running your law firm, and more importantly, to keep getting new clients.  That’s what marketing is...

More than ever, we need to delegate. Your law firm needs to survive, yes. YOU need to survive--more-so with your sanity intact. This means lessening the mental load of your having to think of everything, and maximizing your firm’s productivity with a virtual team. ...

The entire series of blogs for April was about leading your law firm past the COVID-19 crisis. This will pass. And as I’ve said before, your clients will continue to need you during this time. You can continue working. You can continue making money.  But again, don’t...

Should you continue marketing? Should you be sharing news about the current events? Sure, you can do that -- after all you want to be helpful to your community. But guess what? They’re already getting their news and tips. Everyone is posting about the COVID-19...

Welcome back -- and I really mean that. Some of us are busier than usual, and with tasks that are not always related to work or business. That’s absolutely fine! Perhaps better than most, lawyers -- especially solo lawyers -- know how to be productive. We don’t need...

We are in quite a state right now in the United States, and worldwide. There is a lot of fear and anxiety. Many people are overwhelmed and riddled with uncertainty. In these next blogs, I’ll focus on the steps you can take for your firm to ensure you survive these...