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THE TWO IMPORTANT INGREDIENTS OF A GOOD VIDEO

THE TWO IMPORTANT INGREDIENTS OF A GOOD VIDEO

At this point, including video in your marketing strategy is non-negotiable.  There's no way you can successfully show up without posting videos. It's now a requirement! If you're doing Facebook Lives and posting videos, I'm so proud of you. If you still haven't,...

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STREAMLINE YOUR CUSTOMER SERVICE

STREAMLINE YOUR CUSTOMER SERVICE

Customer service is now more important than ever before. The pandemic sped up the shift of many services to the digital space. More and more law firms are slowly but steadily adapting to digital forms of transactions and client communication.  That said, you don’t...

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HOW TO NAIL CUSTOMER SERVICE WITH YOUR REMOTE TEAM

HOW TO NAIL CUSTOMER SERVICE WITH YOUR REMOTE TEAM

Online customer service reigns supreme right now. Everyone’s online, and that means you have an online reputation to foster and maintain. This reputation depends on--drumroll please-- customer service. It’s not simply about how good you or your products or services...

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HAVE YOU BRANDED YOURSELF AS AN EXPERT? YOU SHOULD!

HAVE YOU BRANDED YOURSELF AS AN EXPERT? YOU SHOULD!

More than marketing yourself as a lawyer, have you branded yourself as an expert? I am willing to bet that you have not. I can already hear you telling me, “Ally, we’re lawyers. We’re expected to be experts in the area of law we practice.” Yes, of course. But let me...

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MAKE YOUR BRAND MEMORABLE: DO YOU TAKE A STAND?

MAKE YOUR BRAND MEMORABLE: DO YOU TAKE A STAND?

We’re lawyers. We’ve been trained to be impartial and unbiased, until we’re on a specific side, of course. Because we know the law, we know how tricky it can be to pick sides, to take a stand. Celebrity lawyers often advise their celebrity clients to be neutral, to...

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HOW TO BUILD A CONSISTENT AND COHESIVE BRAND

HOW TO BUILD A CONSISTENT AND COHESIVE BRAND

Think of your favorite brands. You have a go-to brand for skincare, for your kitchen appliances, and for your electronics. You want your clients and prospects to think the same about you: when it comes to immigration law/family law/car accidents/probate law or...

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HAVE YOU ESTABLISHED YOUR PERSONAL BRAND?

HAVE YOU ESTABLISHED YOUR PERSONAL BRAND?

I’m all about building your brand. It’s more than just establishing your logo and slogan. That’s just the barest minimum of being identifiable across your marketing materials.  But what makes you memorable to your audience? And what attracts them to you in the first...

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REMOTE WORK: IS YOUR FIRM USING FAQs?

REMOTE WORK: IS YOUR FIRM USING FAQs?

Working remotely means your team needs to be more efficient than ever. In the previous blogs, I’ve talked to you about continuing to hire and the need to delegate. You need it to keep growing and keep serving new clients.  If you have new hires or new clients, they’re...

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