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New year, new changes. My blog posts for January will focus on New Year’s resolutions that you can make for your firm. And if you act on all of them, you’ll see growth and improvement. Every resolution and suggestion is  from my own experience, so you can take my word...

Happy 2020! For January, I’ll be blogging about the ways you can jumpstart your success. New Year’s resolutions are everywhere because they work. It’s a new year. You’re energized. You’re inspired. You’re going to make this your best year yet.  I have so many...

Chatbots sound so impersonal but they are effective marketing tools for creating an intimate connection with your audience, and you should already be using bots now. Everything’s so instant these days and your clients also expect instant answers to their questions. If...

We are all familiar with marketing on Facebook using posts for organic reach and paid ads. Now, let’s talk about the amazing opportunities on FB Messenger. In this series of blog posts, we get tips and techniques from my marketing director, Jean Ginzburg. She’ll tell...

FB Messenger is an efficient tool for your business. Your target customers are already on Facebook. It’s a simple matter to get in touch with them there, and they don’t even have to navigate away from their chats with friends or family! We’re back with Jean Ginzburg,...

Facebook Messenger for Marketing? Yes, you read that right. And, this is a more advanced practice,  not that basic Marketing 101. You told me, “Ally, I want advanced marketing techniques.” That’s what this is, and you’re going to love it.  We’re back with Jean...

When you create your videos for your business, following a proven format can take away a lot of the pressure you feel about writing your script and wanting your audience to genuinely like and get value from your video. Every video should have a mix of all these...

The best videos share something about your expertise. As a lawyer, that would mean talking about answers to your frequently asked questions, or perhaps discussing your processes so that your potential clients know how you do what you do, and make the conclusion that...

All you really need to get started with video are good lighting, a steady camera, and a mic. Everything else are just details. Your message is what matters.  You can get natural light easily by shooting your video near a window at the right time of day. And of course,...

Video is a great marketing tool for any business, but especially for lawyers, coaches, and other experts and professionals who provide services to their clients. It shows your audience your personality. It touches them on a personal level, and they get to like you and...