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Almost everything on the business side of your law firm is part of lead conversion.  We handle them piece by piece. Marketing is a piece, the lead capture - answering the phones, getting them to answer forms, every contact method discussed in the previous blog posts...

We’ve established that your firm can’t thrive and grow without streamlining your communications. It will always be a dilemma: your clients and prospects will always be demanding your attention, but at the same time, you will want to minimize these interruptions and...

The bulk of your time goes to communications. You’re a lawyer: clients have questions, potential clients have questions, and your continued success depends on your responsiveness.  Speaking of success, communications is your client capture, this is when your leads...

How much time are you spending on admin? How many interruptions do you allow and entertain every day? The average numbers might shock you. It shocked the heck out of me!  In these blog posts, I’ll share with you the best points of my talk about productivity and...

A webinar is like an ebook: your webinar has evergreen ROI and you only create it once! It serves your sales funnel in giving your leads a strong push toward signing up with you or hiring you because a webinar has your voice, your face, and a demonstration of your...

An ebook is an important cog in your marketing machine. In your sales funnel, it works double duty as a lead magnet and as part of the process that consistently and effectively nudges your leads toward becoming clients.   In this series on Advanced Marketing, you’ll...

In this series on Advanced Marketing, you’ll be in good hands with my marketing manager, Jean Ginzburg. We’ll talk about sales funnels and the content you can use in them to nudge your audience toward signing up with your firm: books and webinars.  When we say, “sales...

Lawyers were and continue to be a little slow to catch up with anything virtual. I've been slow myself-- I still am! But once you think creatively and out of the box, there's so much you can do virtually.  99% of it all can be done in front of a computer, anywhere in...

The virtual side of your law firm is everything you do digitally! It is also a means to transform your firm. It’s called digital transformation. All the streamlining I’ve done for my firm has been digital and virtual. You need it, and you don’t need to be afraid of...