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You have to stop over-explaining. Some of you in the Six-Figure Solo program and the Ally Lozano Sales Academy have heard me say this before. You have to stop over-explaining.  This is a basic part of the sales process. You have to stop explaining everything.  As...

In this month’s blogs, I’ll be talking about sales, sales, and more sales. This is my favorite topic. I've had the most incredible month in the history of my law firm, with numbers that I never would have thought possible. It has blown every other earnings value I’ve...

It is essential that you not underestimate the value of email marketing. You should consistently and regularly show up to your audience with great content. And when you do you should optimize every email for success.  When we say “optimize,” people usually think about...

Email is one of the best ways to communicate with your audience right now. So many people are at home and they’re all online. They check their Facebook accounts and they check their emails. Are you on both?  In this blog, we’ll talk about growing your email list--...

This is the real crux of email marketing: what should you send?  This is the question on the minds of most people entering the email or social media marketing sphere. My marketing manager, Jean Ginzburg and I are both fans of Gary Vaynerchuk. As it happens, both Jean...

Email marketing is an easy way to get into the practice of marketing your business. Posting videos is still the top choice these days, but emails are also a powerful and important tool in your overall marketing arsenal.  As my marketing manager, Jean Ginzburg,...

Your law firm is your business. You have to keep your business going, and to do so you need to make conversions. Even if your law firm can’t take in as many clients as you want because of the precautions in place against the spread of COVID-19, what are your other...

Marketing basics are so important right now while we’re all feeling overwhelmed and anxious. These basics give you a solid foundation on what to do to successfully keep running your law firm, and more importantly, to keep getting new clients.  That’s what marketing is...

More than ever, we need to delegate. Your law firm needs to survive, yes. YOU need to survive--more-so with your sanity intact. This means lessening the mental load of your having to think of everything, and maximizing your firm’s productivity with a virtual team. ...