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THE LEAD CONVERSION FLOW: INTAKE, PAYMENTS, REFERRALS

THE LEAD CONVERSION FLOW: INTAKE, PAYMENTS, REFERRALS

Almost everything on the business side of your law firm is part of lead conversion.  We handle them piece by piece. Marketing is a piece, the lead capture - answering the phones, getting them to answer forms, every contact method discussed in the previous blog posts...

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HOW TO MAXIMIZE AND STREAMLINE COMMUNICATIONS

HOW TO MAXIMIZE AND STREAMLINE COMMUNICATIONS

We’ve established that your firm can’t thrive and grow without streamlining your communications. It will always be a dilemma: your clients and prospects will always be demanding your attention, but at the same time, you will want to minimize these interruptions and...

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THE IMPACT OF COMMUNICATION ON YOUR FIRM AND YOUR CLIENTS

THE IMPACT OF COMMUNICATION ON YOUR FIRM AND YOUR CLIENTS

The bulk of your time goes to communications. You’re a lawyer: clients have questions, potential clients have questions, and your continued success depends on your responsiveness.  Speaking of success, communications is your client capture, this is when your leads...

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DEMYSTIFYING WEBINARS: ENGAGE AND ATTRACT YOUR AUDIENCE

DEMYSTIFYING WEBINARS: ENGAGE AND ATTRACT YOUR AUDIENCE

A webinar is like an ebook: your webinar has evergreen ROI and you only create it once! It serves your sales funnel in giving your leads a strong push toward signing up with you or hiring you because a webinar has your voice, your face, and a demonstration of your...

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GENERATING EBOOKS FROM CONTENT YOU ALREADY HAVE

GENERATING EBOOKS FROM CONTENT YOU ALREADY HAVE

An ebook is an important cog in your marketing machine. In your sales funnel, it works double duty as a lead magnet and as part of the process that consistently and effectively nudges your leads toward becoming clients.   In this series on Advanced Marketing, you’ll...

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SALES FUNNELS 101: TOOLS FOR ADVANCED MARKETING

SALES FUNNELS 101: TOOLS FOR ADVANCED MARKETING

In this series on Advanced Marketing, you’ll be in good hands with my marketing manager, Jean Ginzburg. We’ll talk about sales funnels and the content you can use in them to nudge your audience toward signing up with your firm: books and webinars.  When we say, “sales...

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SALES FUNNELS 101: HOW TO MAKE IT WORK FOR YOUR LAW FIRM

SALES FUNNELS 101: HOW TO MAKE IT WORK FOR YOUR LAW FIRM

Sales funnels are exactly that - they funnel your audience toward one goal: a sale. On the way to the sale, your audiences can also become warmer leads by signing up for your newsletter, a lead magnet, or other content, giving you even more knowledge on what they need...

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TASKS TO DELEGATE TO STREAMLINE YOUR LAW FIRM

TASKS TO DELEGATE TO STREAMLINE YOUR LAW FIRM

Lawyers were and continue to be a little slow to catch up with anything virtual. I've been slow myself-- I still am! But once you think creatively and out of the box, there's so much you can do virtually.  99% of it all can be done in front of a computer, anywhere in...

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HIRING YOUR VIRTUAL ASSISTANT

HIRING YOUR VIRTUAL ASSISTANT

The virtual side of your law firm is everything you do digitally! It is also a means to transform your firm. It’s called digital transformation. All the streamlining I’ve done for my firm has been digital and virtual. You need it, and you don’t need to be afraid of...

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