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NEW YEAR RESOLUTIONS TO JUMPSTART YOUR MARKETING

NEW YEAR RESOLUTIONS TO JUMPSTART YOUR MARKETING

Happy 2020! For January, I’ll be blogging about the ways you can jumpstart your success. New Year’s resolutions are everywhere because they work. It’s a new year. You’re energized. You’re inspired. You’re going to make this your best year yet.  I have so many...

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THE ESSENTIAL PARTS OF SETTING UP YOUR CHATBOT MESSAGES

THE ESSENTIAL PARTS OF SETTING UP YOUR CHATBOT MESSAGES

Chatbots sound so impersonal but they are effective marketing tools for creating an intimate connection with your audience, and you should already be using bots now. Everything’s so instant these days and your clients also expect instant answers to their questions. If...

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MARKETING OPPORTUNITIES YOU SHOULD GRAB ON FB MESSENGER!

MARKETING OPPORTUNITIES YOU SHOULD GRAB ON FB MESSENGER!

We are all familiar with marketing on Facebook using posts for organic reach and paid ads. Now, let’s talk about the amazing opportunities on FB Messenger. In this series of blog posts, we get tips and techniques from my marketing director, Jean Ginzburg. She’ll tell...

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4 WAYS TO USE FB MESSENGER FOR YOUR BUSINESS

4 WAYS TO USE FB MESSENGER FOR YOUR BUSINESS

FB Messenger is an efficient tool for your business. Your target customers are already on Facebook. It’s a simple matter to get in touch with them there, and they don’t even have to navigate away from their chats with friends or family! We’re back with Jean Ginzburg,...

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FB MESSENGER FOR MARKETING: SURPRISING BUT EFFECTIVE

FB MESSENGER FOR MARKETING: SURPRISING BUT EFFECTIVE

Facebook Messenger for Marketing? Yes, you read that right. And, this is a more advanced practice,  not that basic Marketing 101. You told me, “Ally, I want advanced marketing techniques.” That’s what this is, and you’re going to love it.  We’re back with Jean...

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THE 5 ESSENTIALS OF A GOOD VIDEO

THE 5 ESSENTIALS OF A GOOD VIDEO

When you create your videos for your business, following a proven format can take away a lot of the pressure you feel about writing your script and wanting your audience to genuinely like and get value from your video. Every video should have a mix of all these...

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5 SOLID IDEAS OF GOOD STUFF TO SHARE ON VIDEO

5 SOLID IDEAS OF GOOD STUFF TO SHARE ON VIDEO

The best videos share something about your expertise. As a lawyer, that would mean talking about answers to your frequently asked questions, or perhaps discussing your processes so that your potential clients know how you do what you do, and make the conclusion that...

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LIGHTS, CAMERA, AUDIO: HOW TO GET STARTED WITH VIDEO

LIGHTS, CAMERA, AUDIO: HOW TO GET STARTED WITH VIDEO

All you really need to get started with video are good lighting, a steady camera, and a mic. Everything else are just details. Your message is what matters.  You can get natural light easily by shooting your video near a window at the right time of day. And of course,...

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ARE YOU MISSING OUT? WHY YOU SHOULD START USING VIDEO TODAY

ARE YOU MISSING OUT? WHY YOU SHOULD START USING VIDEO TODAY

Video is a great marketing tool for any business, but especially for lawyers, coaches, and other experts and professionals who provide services to their clients. It shows your audience your personality. It touches them on a personal level, and they get to like you and...

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TRUST ACCOUNTING RULES AND KEY CONCEPTS

TRUST ACCOUNTING RULES AND KEY CONCEPTS

Trust accounting is one of the top challenges for lawyers. Especially solo and small firms that don’t have accounting and bookkeeping departments. This is the second blog in this series where Tom Boyle of Trust Books gives us essential pointers on trust accounting....

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