How do you define a good video? Well, that’s easy. People watch it! That’s it. They don’t scroll past. The video successfully conveys the message you intended, and it reaches your intended audience because they watched the video!
As for the content, a good video doesn’t have to be professionally done. You don’t need a super crisp image and an Instagram-perfect backdrop. You don’t have to look perfect in it either. You don’t need to put on makeup or get your hair done.
You don’t have to sound perfect. You might have natural conversational sounds like “um” and “ah” and you might even restate your sentences midway. Your kids or dogs can even make noise at some point and it doesn’t matter. You don’t have to redo it or try to edit it out.
What matters is the message, the value you give your audience through your video or Live stream.
In the past few blogs, I talked about video. Let’s wrap it up with these DOs and DONTs.
DON’T waste time with intros. DO instead have a hook.
As I’ve said before, you don’t have to introduce yourself each time. No one cares! But with the right hook, you do make them pay attention.
Hook them with a question that’s already on their minds, and then (and only then) tell them why you’re qualified to answer it. It’s that simple.
DO have a bank of ideas.
The most important ingredients of a successful video are your hook and your topics. Think of your core topics: these are your favorite cases, and the top subjects within them. Once you have your core topics, you’ll have a ton of ideas about what you can talk about in your videos. All the Frequently Asked Questions (FAQs), and all the techniques and strategies you know.
Write them down. You can create a video calendar. You can sit down for an hour and have the entire month’s video topics planned!
DO make response videos.
This makes you a part of the community. When someone asks a question you can answer, answer it with a video, regardless of whether it was sent specifically to you or not.
For example, you might make a response video about a relevant topic in your niche that’s trending on Twitter, Instagram, or TikTok.
Add this strategy to your bank of ideas. Consider dedicating one day of each week to looking at what’s going on on social and craft a response video based on recent events.
DON’T say you can’t do something.
Everyone watching will be affected by that negative response. Think of politicians who deflect questions to which they don’t know the answer. You can either let the questions roll, choosing not to respond, or roll with it and invite the asker to call you so you can talk about it in more detail.
You can always make up something to answer a question. Or you can skip it altogether. But don’t say you don’t know about that topic. It sours your image of holding expertise in your field and you don’t want to do that!
DON’T use legalese in your videos.
Use the words that your clients would use and that they would understand. You don’t need to be overly explanatory. When you use legalese, you end up explaining what they mean. You’re wasting time you could have spent giving more value in your video.
Over-explaining shouldn’t be part of your video. When you start using legalese, you’re already overexplaining, telling your audience things they don’t need to know.
DO remember that you’re doing videos to build your business and help people, NOT simply to answer questions.
Be intentional in your videos. It can be so easy to go down the rabbit hole of answering questions. This is exactly why you need a set topic, so you can answer questions but then get back to your planned discussion points.
Attach your chosen topics to specific goals. For example, maybe you’re promoting a book or a course, or maybe you want more clients in a specific case type. Once you have that goal, you’ll find it easy to angle your video toward achieving that goal.
DO practice. Keep doing videos!
The more you do it, the more you get familiar with it and get rid of any insecurities or fears you still have about video. You’re going to get better and better at it.
If you can believe it, I have even more knowledge to share on this topic! If you’d like to learn more about videos, sign up for my Six Figure Solo program! Six Figure Solo now comes in three tiers – Executive, Solopreneur, and CEO. Sign up here!