Do you feel overwhelmed, or like you’re never going to have this business thing figured out? Then I can tell you that you are not alone.
We have this idea when it comes to business that we’re not good enough because we don’t have it all figured out. I remember when I was struggling with my business, making $20,000-$30,000 a year, and I just kept thinking that I wanted to know the secrets of how to run a business successfully. I thought that once I figured it out, then I’d be happy and be a successful businesswoman.
But at this point in my career, I can tell you that there is no such thing as having it all figured out. At this point, I have built a seven-figure practice and I am still learning and figuring things out. I have some things figured out, but definitely not everything and I know that I can always be better. It always feels like there’s this part in my mind where something’s missing, that the smoke needs to clear or I need to shine a light on it so I can figure out something else and push myself further.
I was speaking to another seven-figure earning person the other day and she said the same thing, we were both talking about how sometimes we look at ourselves and think, how did we get here? How do we even do this and where are we going, because it’s not always clear to us. The reason why I’m sharing this with you is because when I started to try to run my Law Firm like a CEO, I felt very confused and alone. I felt like I was the only person who was struggling, trying to get to this destination of success. I believed that the destination was the success, and what I want to share with you today is that there is no such thing as the destination. Success comes along the way, the journey is the success. You can go to different levels and each level will have new challenges, but each level will also have a new reward.
I want to remind you to just be gentle with yourself. I know that I kept thinking, “I’m so embarrassed, I don’t know anything. Everyone else has this figured out except for me.” I felt like I couldn’t talk to anyone about the struggles I was experiencing with my business, because I thought everyone else knew how to run a business except for me. I’ll pull back the curtains here, the secret is that nobody knows how to run a business until they’ve actually started to run a business.
Lawyers don’t go to law school to learn how to be business people, we go to law school to learn how to be lawyers. Then we start a Law Firm as the vehicle through which we can do the work that we love. We never really consider it to be a business.
I remember for years people would say something about me being a businesswoman, and I’d always think, “I don’t have a business, I have a law firm.” Now I can tell you, they’re one and the same. We’re just trained to think differently about it, and I hope that you can understand that the lessons come through the journey. You will get there, little by little, and it takes a lot of small steps. There are no giant leaps to get there.
I kept thinking that there would be one day that I would be able to just leap forward, that one day it would all click, it would all come together, it would all be figured out, and I’m here to tell you that that’s absolutely untrue. There is no such thing as success in leaps. Someone said to me the other day, “No one gets to the top of Everest in one day.” That’s just a fact, no one can get to the top without the climb, and the climb takes time. I like to say that it’s all baby steps forward, and a lot of them are baby steps in the dark. They say faith is taking the first step without being able to see the full staircase, and I feel like you don’t even know if there is a staircase a lot of time.
You have to just keep taking more steps forward. Are you going to fall and make mistakes? Yes, you are. That’s the thing, we can’t be scared to make those mistakes. You are going to have the wounds and the scars to show for all of your efforts. I have fallen down and I’ve gotten back up, I’ve tried things and they have failed, so I refine them, I test them, I try them again. I just had to decide that I would never give up, and that’s what you have to do. You have to understand that failure, whether it’s big or small, does not mean that you have failed as a person or as a business person. You can keep moving forward towards success. The fact that you have experienced failure does not mean that success is not within your future. It’s coming, and it’s all about constantly taking those tiny steps forward.
When I turned my business from $20,000-$30,000 a year to six figures, it happened in a matter of three months and it only happened because of very small steps that I took and became consistent with. Once I got those all down I took new steps and I was consistent about those. But know that along the way, there were side steps, there were stumbles, there were complete falls and two steps back, that is just how it goes.
Rid yourself of this idea that you’re going to somehow arrive at success one day because there is no arrival. It is a constant journey and because you aren’t at the place that you want to be, it doesn’t mean that you aren’t on your way there. It takes time. It takes a lot of just consistency. Keep showing up for your business, and keep showing up for yourself. Don’t doubt yourself, and do not let yourself fall into the trap of negative thinking or negative self-talk.
Even if you’ve failed in the past, just delete that whole past experience in terms of negativity and say, I’m going to do it right this time. The past does not define what your present or future will be.
I hope that this served you. I hope that if you are struggling with this mindset, of having success in your business, these words can give you some comfort. I’d love to support you, so you can always check things out on AllyLozano.com or send me a message because I’d love to support you in your journey in business, life, and law.