by Ally Lozano | Jul 22, 2019 | Business, By Ally, Tips
In this series on Advanced Marketing, you’ll be in good hands with my marketing manager, Jean Ginzburg. We’ll talk about sales funnels and the content you can use in them to nudge your audience toward signing up with your firm: books and webinars. When we say, “sales...
by Ally Lozano | Jul 15, 2019 | Business, By Ally, Tips
Sales funnels are exactly that – they funnel your audience toward one goal: a sale. On the way to the sale, your audiences can also become warmer leads by signing up for your newsletter, a lead magnet, or other content, giving you even more knowledge on what...
by Ally Lozano | Jul 1, 2019 | Business, By Ally, Tips
Lawyers were and continue to be a little slow to catch up with anything virtual. I’ve been slow myself– I still am! But once you think creatively and out of the box, there’s so much you can do virtually. 99% of it all can be done in front of a...
by Ally Lozano | Jun 24, 2019 | Business, By Ally, Tips
The virtual side of your law firm is everything you do digitally! It is also a means to transform your firm. It’s called digital transformation. All the streamlining I’ve done for my firm has been digital and virtual. You need it, and you don’t need to be afraid of...
by Ally Lozano | Jun 12, 2019 | Business, By Ally, Tips
Do you work nights and weekends without any time off? If so, it is time for you to take a break. I know that within the legal profession it is a badge of honor that people wear to tell you how many hours they are working a week, how many hours they’re working a...
by Ally Lozano | May 29, 2019 | Business, By Ally, Tips
Do you have haters? Have you gotten negative online reviews? Have you gotten negative things written about you online in a Facebook group or somewhere else, and you’re feeling down? I understand you’re feeling stressed. You’re feeling like you...
