by Ally Lozano | Oct 23, 2020 | Business, By Ally, Tips
More than marketing yourself as a lawyer, have you branded yourself as an expert? I am willing to bet that you have not. I can already hear you telling me, “Ally, we’re lawyers. We’re expected to be experts in the area of law we practice.” Yes, of course. But let me...
by Ally Lozano | Oct 9, 2020 | Business, By Ally, Tips
We’re lawyers. We’ve been trained to be impartial and unbiased, until we’re on a specific side, of course. Because we know the law, we know how tricky it can be to pick sides, to take a stand. Celebrity lawyers often advise their celebrity clients to be neutral, to...
by Ally Lozano | Oct 2, 2020 | Business, By Ally, Tips
Think of your favorite brands. You have a go-to brand for skincare, for your kitchen appliances, and for your electronics. You want your clients and prospects to think the same about you: when it comes to immigration law/family law/car accidents/probate law or...
by Ally Lozano | Sep 25, 2020 | Business, By Ally, Tips
I’m all about building your brand. It’s more than just establishing your logo and slogan. That’s just the barest minimum of being identifiable across your marketing materials. But what makes you memorable to your audience? And what attracts them to you in the first...
by Ally Lozano | Sep 18, 2020 | Business, By Ally, Tips
Working remotely means your team needs to be more efficient than ever. In the previous blogs, I’ve talked to you about continuing to hire and the need to delegate. You need it to keep growing and keep serving new clients. If you have new hires or new clients, they’re...
by Ally Lozano | Sep 10, 2020 | Business, By Ally, Tips
With remote teams and digital collaboration, consistency is even more important to your business’ success. It’s just not for your clients’, but for your team’s and for your firm’s efficiency too. As a law firm, we do a lot of case assembly, of course. The case...
