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Know your true worth!

Nothing good happens until you make it happen. I’m here to help you take the first steps of many toward creating the legal practice that adds to your life, instead of draining your very life energy.

With helpful tools for every stage of your career, from Associate to Partner or Owner, I offer easy-to-implement solutions to help you transform your law practice, and your life.


I struggled to make ends meet for YEARS before creating my all-new, more systematic approach that resulted in a six-figure income after only a few months! The joy I find in sharing these tools and insights with you now makes all those years of “figuring it out” worth it. Join me in this dynamic group interface where we’ll learn from and celebrate each other’s cases, client wins and most importantly, one another.

In this yearlong membership I’ll share the time saving tips and methods I’ve acquired to build my (now) seven-figure practice. Plus, you’ll have the encouragement of other like-minded female attorneys who are also ready to take the next step in their careers.

Topics include:

  • The 6 keys to running a successful practice
  • Running your firm like a business instead of case-to-case
  • How to effectively market your services
  • Successful office finances
  • Managing your time and your personal life
  • How to delegate effectively
  • Streamlining and automation = more time for your life
  • Celebrating female attorneys throughout the country!


Do you know how I grew my law firm from making $30K per year to 7 figures?

I streamlined my processes!

And a big part of these processes was creating docs that I use every day in my office. These docs have saved me time, effort, energy, money and more importantly……. Time!

And for the first time ever, I am sharing these docs with you!

These docs include all the pertinent business practices – everything from an employee manual to Your Ideal Target Market Worksheet.

This is the “behind the scenes” look of how I run my successful law practice. And how you can too!

  • Business Management
  • Client Communication
  • Employee Management
  • Law Firm Essentials
  • Marketing Tools


You love the work that you do. That’s why you started a law firm in the first place. But you are likely acting like an associate attorney in your law firm– you want to do the work, collect a paycheck, and go home.

But I have news for you, if you are a solo practitioner or small firm owner, that’s not going to cut it. The legal work isn’t your only job…. You have to also be the CEO of your legal business. Which means that you have to do a lot differently.

You have to learn how to do marketing, manage your finances, manage staff, and more.

It can feel overwhelming and you may not know where to start.

Don’t worry, I will make you the CEO of your law firm.


You’re not just running a law firm, but a dynamic, multi-faceted business with the power to set you free. My book hands you the secrets of my many years spent discovering how to create a law firm that works for you, not the other way around. Your book order includes valuable e-docs to help you operate more efficiently.



Stop underearning today! Learn Value-Based Quoting and start earning your worth. In just 6 weeks, you and your firm will be transformed with Ally Lozano Sales Academy.

Learn about Value-Based Quoting, communicating with your clients and how it will empower you to find the value in what you offer.


The goal of the law firm makeover is to help you take your law firm to the next level by being systems-based. I want your law firm to be able to run without you. I bet right now you are the middle of your law firm. I bet everything runs around you. If someone wants to know where a file is, they ask you. If someone wants to know what’s the latest in a case, they ask you. If someone wants to know what someone owes on a case, they ask you. You are the sun in the center of the universe that is your law firm. Without you, your law firm falls apart. This is extremely stressful. This is what makes you lose sleep at night… is everything being taken care of? Is every client accounted for? Am I forgetting something? Did I miss a deadline? My goal is to make you and your law firm extremely efficient. In fact, I encourage you to adopt efficiency as one of your core values of your law firm and of your personal life as well. You deserve to have a great life. You work hard. You care about your clients. You love your work. You make their dreams come true… and now it’s time to make yours come true.

Sign up for our newsletter

and get a free chapter of my book, Be the CEO of Your Law Firm.